business model
The come2city AG business model is based on domain names ending in .LA (LA domains) such as services.LA or community.LA.
Originally, the LA domain was introduced as the national domain for the Southeast Asian state of Laos, just as the US domain was introduced for the USA and the DE domain for Germany. When the marketing rights to the LA domain were acquired by the LA Names Corp. in 2003, the domain assignment policy was liberalized and it became possible to use the LA domain outside Laos.
The LA domain is perfect as a city domain for the Los Angeles metropolis, which opens up many different business opportunities.
come2city AG reserved a considerable number of top LA domains (the domain portfolio) soon after the liberalization with the intention of marketing them at a profit in the target market of Los Angeles. LA Names Corp. has done very little pro-active marketing of the domain in Los Angeles, so many top LA domains are still available for registration or available for sale at reasonable prices on the secondary market.
come2city AG's primary objective is to establish the LA domain in Los Angeles, which will result in the considerable appreciation in value of the domain portfolio and also the company.
There are many extremely effective marketing concepts - in addition to cost-intensive conventional marketing activities - which, once initiated, will have a sustained positive effect on domain distribution. The most effective marketing method is the provision of a service based on LA domains that gives users exclusive added value. come2city AG has developed the easy.LA email service for this purpose. It provides personal, individual and unconventional email addresses which, when used, will have a viral marketing effect.
The unique selling proposition and competitiveness of easy.LA are based on the careful selection of domains to ensure that this service is absolutely unique in the world and cannot be copied. Currently, the domain portfolio has approx. 450 first names, 1,100 surnames and 1,450 theme domains (categories) and it is continuously being extended.
The surname domains in the portfolio already include around 40% of the surnames of the entire US population. That's around 7 million people in the Los Angeles region who can be offered a personalized email address in the firstname@surname.la format.
A person called Thomas Williams can have the email address thomas@williams.la and a Peter Smith can use peter@smith.la. You can't get more personal and to the point than that. Around 180,000 people with the surname Smith live in Los Angeles alone, and we can offer this exclusivity to all of them. These perfect email addresses will be allocated on a "first come, first served!" principle.
In addition to the surname domains for personal email, there are also domains such as cool.LA, baseball.LA, poker.LA and agent.LA, which offer a wide range of combination options an enable all kinds of target audiences to create unconventional, individual or simply cool email addresses.
This concept means that come2city AG can use every single LA domain in the portfolio a hundred and a thousand times.
The mid-term goal is to establish a community in Los Angeles which will generate advertising income and many different other sources of income. The targeted extension of the domain portfolio will, in the long-term, enable internet users to enter a theme domain (a generic category such as schools.LA) in the browser address line for direct access to the information they are looking for. This will give Los Angeles a unique city portal based on its LA domains.
Some people refer to domains as "virtual real estate". If you look at it from that perspective, come2city AG is a major real estate owner that is perfectly equipped to provide additional services - particularly regional services - in Los Angeles.
Get shares ...
Currently the come2city AG disburse new shares.
If you are interested please contact...
- Matthias Kant, Telefon +49 1511 7891024
- or email info@come2city.com
More information? Request our easy.LA exposé via email.
come2city AG
Markenstr. 20 B
45481 Muelheim an der Ruhr
Germany
Phone +49 208 466 83-14
Fax +49 208 466 83-20
email info@come2city.com